One of our founders has been working directly with providers since 2004 to do exactly that. The methods are proven and so are the results. We know and understand your business, your needs, and how to get you the patient flow your practice requires. Here are the results you can expect.
You could say that marketing doctor's offices runs in our blood—literally. That's because our co-founder Peter developed PatientFlo by helping his dad—a chiropractor—have a steady flow of new patients. It's the kind of “in the trenches” experience that provides profound value to you. We've packed PatientFlo with benefits that come directly from that experience.
Most likely, you’ve experienced buying and trying a lot of different marketing “opportunities”. You’ve been excited at the beginning, but the results haven’t lived up to the sales pitch. Believe me, there is a lot of waste in marketing for doctors’ offices.
We want to demonstrate to you why you can now give up all that trial and error and get immediate results. We’ve laid out every detail of how PatientFlo works. This allows you to get the full picture of what we provide. We want you to easily see why PatientFlo works, and how it works to bring you a steady stream of new clients. Here’s how it works.
We start off the service with an in-depth kick-off conversation. We discuss timelines and what’s needed to get started. We require things like photos of the doctor(s), office staff and description of the practice. The “timeclock” can’t start until we have these needed assets to build or rebuild your Facebook page.
We discuss the best offer for your office to make—that is most likely to result in new patients. We consult with you, and provide our expertise (built on 15+ years’ experience). Together, we come up with an offer that we expect to be very compelling to potential patients.
We talk with you about identifying who will handle the new leads in your office. They will need to complete our training (5 hours estimated) and be ready to convert leads into patients for you. Because PatientFlo is designed to bring you leads within 72 hours of launch, your staff person needs to be ready within that same timeline—for your best results.
We send you a series of emails to document our conversation and requests. You grant us access to your Facebook account for the build/rebuild. If you don’t have a Facebook page, we set that up for you.
If your office already has a Facebook page, we want to be sure that it’s accurate. Often, doctors have made changes in hours or even location, without updating their Facebook page. We make the edits for you if you wish.
We do a review of your online presence and make recommendations. We want to make sure that your online “story” is consistent and credible before we start driving more traffic to you. We review your website, professional listings and social media pages. We make edits—to speed things up for you—if you permit us.
We review your target demographics and design a Facebook ad campaign for you. Note that the Facebook ad spend is an additional cost for you on top of your subscription to PatientFlo. Typically, this runs to about $500 a month.
Note that Steps 3 and 4 occur in parallel. Getting the best results from our efforts depends on your staff person getting up to speed on converting leads into patients.
Your Facebook page uses your offer as “bait” to drive traffic to your landing page. The landing page describes your offer and entices prospective patients to provide their contact information.
We design a custom landing page and lead generation funnel for your office. It takes us about 2 days to set up the landing page. Before we start, you have already provided us with all the marketing assets (photos and copy). We get your ad ready and get your signoff on the copy for the ad.
At the same time we’re building your landing page, your internal staff person is studying our Patient Conversion System. It consists of the following:
Just to repeat our timeline for your success. We expect to generate your first leads from the system within 72 hours of launch of Facebook page and ads. What that means for you is that you need to get your staff person trained and up to speed within that same timeframe—to get the best results.
Once the landing page is ready and your staff person is ready, we pull the marketing trigger. Your ad goes live on Facebook driving traffic to the landing page. Leads start to arrive in your PatientFlo dashboard.
As soon as you get your first lead, we let you know. We do this primarily out of courtesy and to ensure that you know what new leads look like in the system. From there, you can expect a steady flow of new patients.
Once the leads start flowing, your trained staff can manage them directly in the PatientFlo pipeline. This function allows you to track each person from lead to becoming an active patient. Depending on your leads’ preferences, you can interact with them by text message, email or phone. You can easily track every contact with each lead, and ensure timely follow-up.
Here’s an important point about PatientFlo: You can grant access for your entire team.The platform allows for the doctor to assign multiple persons to the account. What this does for you is to keep the doctor’s time free but also allow her/him to easily check on the status and progress of all lead acquisition.
PatientFlo includes quick reports to show the progress of all leads in the funnel. The doctor and staff can see the entire patient lead pipeline at any point in time. There is no guessing or worrying. You have the information at your fingertips. You can clearly see that PatientFlo is working for you and your office.
PatientFlo is based on the concept of Margin Of Opportunity. That margin is the gap between where you are now with number of patients and where you want to be (as a percentage). Our software has been designed as a tool to empower doctor and staff to visualize and close that gap.
Typically, our clients get an immediate and steady flow of new patients. That’s still not good enough for us though. You can count on us to constantly monitor the process and make new tweaks to improve your results as your data suggests.
This isn’t one of those situations where we disappear once you’re set up. No, that’s not good enough for us. We enjoy fine tuning the process for you and continuing to improve your results. We regularly check in with you to make sure you’re getting the desired results.
We want to keep your lead funnel fresh and performing at its peak. If we think results can be improved, we discuss with you what to do next. THIS IS ALL COVERED BY YOUR SUBSCRIPTION! No extra charges or fees. We may change your offer, or deploy new ads—whatever it takes to ensure that you continue to get the quality and volume of leads you expect.
That’s not all though—we’re doing some high technology testing and monitoring behind the scenes. We do what’s called split testing to check out what landing page and messaging performs best for your office. We love all this geeky stuff and thrive on improving the number of your new patients.
Equally as important, we’re paying attention to the demographics revealed in your landing page analytics. For instance, if we see that most of your new patients are women between 30 and 50, we adjust your ad spend to target that demographic. We’re also paying attention to the sources that produce your lowest-cost per acquired lead. We adjust your ad investment to target more of these kinds of leads.
Just getting you new patients isn’t enough for us though. We also want to elevate your online presence. What’s the first thing that potential patients do when they are considering a new doctor? They check out your reviews on Google, Facebook and Yelp. If you’re not collecting five-star reviews every single month, you’re falling behind.
PatientFlo software makes it easy to generate 8-10 high-quality reviews a month. This function is accomplished by our Request4 Feedback module. The feedback function is accessed from the same dashboard you use to manage leads. This software allows you to hand pick your best patients and send them a request for feedback on your behalf. By being able to select patients to send requests to, you can better manage high quality reviews.
Here’s how systematic PatientFlo is: We make sure you have a local phone number that patients recognize when they get your text message. We provide you the scripting so that your front desk staff lets people know that they will receive a text with a request for review. Request4Feedback generates a message with a link making it easy for patients to leave a Facebook, Google, or Yelp review.
That’s still not all though—you get to see the results of your Request4Feedback efforts. You can clearly see who opens your email or text. You know who has clicked to review you. You know who actually leaves you a review. You can even send a thank you for their spending time giving you a review.
PatientFlo also includes Social4Doctors which provides daily engaging Facebook content. This content is designed to maximize likes, comments, and shares. Daily posting of interesting and intriguing content maximizes your impressions and generates ongoing fan engagement.
If for any reason after 1 month of using our system* you don't generate a positive return on your investment, PatientFlo will refund 100% of our professional fee.
* You designate a staff person to complete our conversion training (5 hours work) within 72 hours of beginning of contract. This person is your in-house contact to convert your new leads into patients. You can train your whole staff with the conversion training if you wish!